Ars Electronica is a cultural institution, an educational facility and an R&D lab based in Linz, Austria. Like no other institution, Ars Electronica represents a comprehensive approach in the confrontation with techno-cultural phenomena and enjoys a worldwide reputation for excellence. It is comprised of four divisions: the Ars Electronica Festival, the Prix Ars Electronica, the Ars Electronica Center and the Ars Electronica Futurelab. These four divisions mutually inspire one another, constituting a circuit of creativity: The FESTIVAL as test environment and the PRIX as competition of the best and brightest—both of them international, artistic, experimental and focused on the leading edge; the CENTER as year-round presentation & interaction platform—local, educational and entertaining; and the FUTURELAB as R&D facility—innovative, creative, endowed with strong technical competence and implementation skills, and linked up to a global network of universities & research facilities.